Rocawear owner
Rocawear
Clothing brand
Rocawear (stylized Roc-A-Wear) is an American clothingbrand founded in by Roc-A-Fella Records co-founders Damon Dash and Shawn "Jay-Z" Carter.[1] The brand has had annual sales of $ million.[1][when?] Rocawear expanded through licensing to sell affordable clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.
R&B singer Ciara signed to be the new face of Rocawear in for the 'I Will Not Lose' campaign. Chris Brown, Memphis rap collective Three 6 Mafia, radio personality Ebro Darden, Toccara and Rich Boy were amongst the other celebrities who were part of the campaign.[citation needed]
In March , Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group for $ million.
Jay-Z retained his stake in the company and continued to oversee the marketing, licensing, and product development.[1][2][3] In May , the Securities and Exchange Commission (SEC) sought out Jay-Z's testimony in relation to possible security law violations made by Iconix.[4]
In March , Rocawear launched its first social networking site, offering style news, music, fashion, and cultural connections.[5]
In August , Jay-Z confirmed via Twitter that Rocawear had partnered with Pharrell Williams' clothing label, Billionaire Boys Club.[6]
In , Rocawear was a € million clothing business.[7]
In November , Jay-Z successfully halted a $ million lawsuit between Roc Nation and Iconix over the lack of black arbitrators in the US.[8]
References
- ^ abcd"Iconix to Buy Rocawear, Jay-Z's Clothing Line".
New York Times. Reuters.
Biography of rocawear clothing company
Rocawear (stylized Roc-A-Wear) is an American clothing brand founded in by Roc-A-Fella Records co-founders Damon Dash and Shawn "Jay-Z" Carter. [1] The brand has had annual sales of $ million.March 7, Archived from the original on January 15, Retrieved May 20,
- ^"Jay-Z: Down To 98 Problems Yet?Y". MTV. February 7, Archived from the original on March 9,
- ^"Keratoconus". April 12, Thursday, April 9,
- ^"Jay-Z to testify over sale of Rocawear brand".
Sky News. May 3, Archived from the original on May 4, Retrieved May 6,
- ^Adaso, Henry (April 18, ).Rocawear clothing for men Each was equally important and at the core of the ROCAWEAR brand. Style, music, the high life, sex appeal: ROCAWEAR didn’t need to hold a focus group to get the pulse on these. They instinctively knew the definition of the latest trends and fashion because they lived them. From the streets to the design studio, ROCAWEAR was white hot from the.
"Rocawear Dives into Social Networking Pool with Roc4Life". Guide. Archived from the original on May 15, Retrieved May 20,
- ^Gregory, Jason (August 4, ). "Jay-Z Partners With Pharrell Williams Fashion Label Billionaire Boys Club". Archived from the original on July 3, Retrieved May 20,
- ^Chevalier, Michel ().Biography of rocawear clothing line In , Rocawear burst onto the fashion scene as a subsidiary of Roc-A-Fella Enterprises, founded by Jay-Z, Damon Dash, and Kareem Burke. This collaboration among three influential figures set the stage for a brand that would revolutionize urban apparel!.
Luxury Brand Management. Singapore: John Wiley & Sons. ISBN.
- ^Smith, Amy (November 29, ). "Jay-Z calls a halt to $ million Rocawear lawsuit over lack of racial diversity". NME. Archived from the original on November 29, Retrieved May 6,